Tools for Marketers

Making Your Marketing Budget Work Even Harder For YOU!!

ESC UK is the most cost-effective way to deliver high-value
return-on-investment on your marketing budget:

• Package stands offer all companies, large or small, a
  scalable route to UK customers, without the need to allocate excessive budget or manpower. Prices start from £1000, a ‘stand for a grand’.
• A cheaper price-to-exhibit than most single day table-top events, cheaper space rates than vertical tradeshows.
• 10x the average attendance of a table-top event, but still with a highly targeted systems engineering audience and a greater proportion of managers.
• Over 1500 industry professionals attended in 2008, 84% are decision makers or influencers.
• 11,000 unique visits to the show website In the 10 weeks prior to the event.
• A comprehensive and broad technology focus attracts vendors with diverse products ranges of hardware and software.
• All target vertical markets and applications are served
  equally, which also appeals to marginal and emerging sectors and a wider spread of attendees.
• No other forum in the UK market for the electronic systems or software development sector can deliver the quantity or quality of leads

Why Should You Exhibit at a UK Trade Show for Electronic Engineering?

UK Overview

• The UK’s electronics industry is still the fifth largest in the world, with annual output worth about £47.5bn in turnover (US $72 billion, €55 billion), and in Europe second only to Germany.
• The UK is the 2nd largest European market for semiconductors and electronic devices with a value of over £3 billion sales projected in 2008.
• There are around 12,000 electronics enterprises in the UK, employing around 211,000 people.
• About 90 per cent of UK electronics companies are SMEs,
  contributing about ten per cent of total turnover. They represent a significant force and suppliers’ marketing plans must address these firms locally to nurture relationships.

Design Strengths Driven by R&D Innovation

• The UK Department of Trade & Industry R&D
  scoreboard shows that the 850 UK companies that invested the most in R&D spent £21.6 billion in 2007, compared with the £20.3 billion in 2006.
• Of these, almost half are engaged in high-tech or
  industrial business sectors, spending more than £7.5 billion on R&D activities.
• The UK is home to the largest number of Europe’s independent chip and fabless design houses, driving 40% of all European semiconductor design revenue. The number is steadily increasing with the UK also having the greatest proportion of high-tech start-up activity in Europe.

Farnborough is the Right Location for a High-Tech B2B Event

Farnborough sits on the doorstep of London, the largest city in western Europe with a metropolitan area housing more than 12 million inhabitants. Metropolitan London is the 6th largest urban economy in the world and generates approximately 30% of the UK’s GDP (or an estimated $669 billion in 2005).

South East England – the Electronics Heartland of
the UK

From research to manufacturing, the largest part of the electronics sector in the UK is located in the South East. The region is the place of choice for the UK and European operations of many internationally owned companies.

• There are around 1,800 electronics companies based in the South East, 50% more than in any other UK region, employing 44,000 people, largely in scientific and engineering positions.
• Some of the best Research & Development (R&D) facilities in the UK are located right in Farnborough
  itself. These include QinetiQ, Europe’s largest technology company, Nokia, Qualcomm and BAE Systems, the UK's largest manufacturer.
• The South East is a region strong in electronics systems
  research, design and marketing, covering a wide range of applications from consumer goods to avionics.

The South East region is home to the UK’s most comprehensive coverage of Electronics sectors.

• Electronics: Eight of the top 10 global electronics
  companies are located in the UK’s South East.
• Semiconductors: Seven of the top 10 global semiconductor companies are present in the region.
• Telecommunications: The South East is at the heart of the UK’s telecommunications industry, which is supplied by the electronics sector, especially in the area of mobile device and semiconductor design.
• Defence & Industrial Electronics: Some of the most
  successful and innovative aerospace and defence companies in the world are based in the UK’s South East.
• Optoelectronics: The optoelectronics industry in the region comprises of a number of large, mainly multinational companies and world class research organisations.
• Design & Support Operations: A key feature of the electronics industry in the South East is the widespread availability of a complete range of design, manufacturing, test and other support services that companies can use to complement their in-house core competencies at all stages of the value chain.

Sector Spotlight – Media Broadcast and Mobile
Communications

• The UK’s media and communications industries are world renowned for technological advancement, with many significant global leaders such as ARM, BT, BSkyB, the BBC, CSR, NDS, Pace, Symbian and Vodafone, who give the UK a unique leadership in this field.
• In 2008, UK-based electronic technology developers for broadcast and comms businesses invested over £3 billion in R&D, representing massive investment from UK-owned brands and all leading multinationals, including Nokia, Motorola, Fujitsu, Telefonica and Reuters.

Sector Spotlight - Aerospace and Defence

• The UK’s aerospace and defence (A&D) industry is the largest in Europe with more than 20% share of the total market and is 2nd only behind the USA globally.
• The industry continues to rise year on year, increasing 10.2% from 2007 to 2008 with over £33 billion in UK A&D sector turnover.
• In 2008, UK-based A&D businesses invested £1.3bn in R&D making it the second largest contributing sector after pharmaceutical and biotechnology. For comparison, A&D is only the seventh largest sector for R&D at the global level.
• Rolls-Royce and Airbus were the two largest investors in R&D in the A&D sector: they ranked seventh and eight respectively, together they spent 64% of the sector total.
• Latest information from the UK's AeroSpace, Defence and Security industries collective website illustrates these figures - http://www.adsgroup.org.uk/site/industry-information.html

Strategic Marketing

Ten strategic marketing reasons why companies should invest in face-to-face marketing at events:

• Conveniently see the entire marketplace in one setting.
• Show your entire product offering and multiple lines to key buyers in a focused business setting.
• Emphasise the market position of your business through highly visible messaging of your products and services.
• Evaluate opportunities and threats among the industry landscape.
• Meet with existing accounts to exchange product information and update on existing orders status.
• Take opportunities to meet new buyers and learn about their novel situations and challenges.
• Use speaking opportunities to extract maximum value from marketing collateral generation activities and resources.
• Meet with associations and industry consortia to learn about potential sponsorship programs that will help to better communicate the strategic orientation of your business.
• Meet with leading press editors from international media houses and technical journals.
• Make decisions from information that you gained at the show

Reference Data and Articles

• Integrated Marketing Boosts Trade Show Results
• Demand Generation Tactics for Interesting Times
• TechInsights Announces Major Customer Global Event Series Win